Paris Hilton has swapped the red carpet for a bright pink diner as she returns for NYX Professional Makeup’s latest campaign. Dressed in a sparkling, blinged-out outfit, the 45-year-old star plays the “Gloss Boss”, serving up lip combinations from behind the counter in the playful Y2K-inspired advert.
The campaign celebrates NYX selling more than one billion lip combinations worldwide, with Paris joined by stars including Normani and Love Island UK’s Toni Laites. Paris said lip gloss was the finishing touch to every iconic look, adding that she was excited to create more glossy and glamorous moments with the brand.
The campaign launches worldwide from July 15 across social media, billboards, shops and special pop-up diners.
Photo credit: NYX/TwoPointO Media
